In this new digital age, where web marketing is the way to go, businesses often forget the importance of printed material. There are various ways of communicating your message and the key is to understand the way your customers communicate. There is so much content online today that sometimes your digital content can be lost in the vastness of the internet.
A simple thank you letter to your customers on a branded letterhead along with your business card or a printed brochure or flyer in hand plays a vital role in communicating your message in comparison to a digital email or ad. A business card or a brochure can stay on your client’s desk for days and be picked up regularly. In the process, this also makes your clients more familiar with your brand. Opting for special papers or add-ons like spot UV, foiling or embossing can make your printed material stand out from other printed material.
With hackings and malicious viruses, many customers prefer content in hand. Printed material gets more credibility over digital media as it is much easier for hackers to create a fake digital ad in minutes than it is to invest the time and money in a physical mail campaign.
Use diverse strategies to bring awareness and don’t miss opportunities by limiting your channels to just digital marketing.
