Good design does come at a price but bad design can cost even more. Below are some key elements of an effective design.
You may think that adding as much content as possible will touch on every aspect of the message you are trying to convey but that can actually take the focus off the message itself. Your message should be communicated concisely by keeping it simple with strong visuals and minimal text. Less is more.
A good designer should have the ability to visualize your message and design from a customers perspective and how they should interact with the design.
The choice of colors, fonts and images is crucial to fit a brand image. Sometimes, infographics with minimal text can be just enough to convey your message.
The fonts, images and colors should compliment each other to support the message. Fonts itself have their own personalities of being modern, vintage, fancy or playful. Use the right font at the right size with enough space around text such that its legible. Maintaining contrasts between the design and text is important. Darker backgrounds can be tough on the eyes and hard to read if the font is not large or bold enough. Ultimately, the call to actions should stand out. Otherwise, it may be just a good design with no results.
Once an effective piece has been created, it can be replicated to use on other channels of marketing to save on cost.
